Begin your journey with The Jai Jais

The Jai Jais are a series of books created as a modern way of introducing children aged 0-12 years to Hindu gods and goddesses, and Hindu Festivals. The books use clear and simple language with beautiful, contemporary imagery to capture the child’s attention and imagination. 

The collection is intended to grow with your child by having them divided into four series, with these suggested age ranges:

The Jai Jais Baby Series, 0-2 years

The Main series, 2-4 years

The Festivals Collection, 4-6 years

The Legends Collection, 6 years +

Come and join the Jai Jais journey and learn more about the ancient and fascinating world of Hindu gods and goddesses!


I recently ordered the two new Hanuman and Laxmi books as I already had the first two and my daughter absolutely loves them and recites them word to word . Thank you for such lovely and easy books to read for a toddler xx

Priya Khetani

My lil one absolutely loves these books and so do I! I love that he learns of our religion in such a fun way! I’m looking forward to many more books to come! Good Luck!

Kavitha Luxmi T Tharsan

My little girl loves her collection of the Jai Jais. Such vibrant colours and easy to read. Sunita keep up the fab work and James... get illustrating...can't wait for our collection to grow!

Sheetal Peshavaria Raval

Got home and was excited to see that the hanuman books had come today, I can't wait to read it with my nieces! Such a great addition to the collection! Thank you! 😊 x

Jayna Mistry

I ordered the book set as a Diwali gift for our 3 month old niece, to celebrate Sonam's 1st Diwali. Love the books, so simple and brilliantly illustrated.
Excellent books and highly recommended!!

Nisha Chauhan

Fantastic book my 5 year old loves them...lost of family and friends are excited about the books. Great purchase.

Viharika Patel Vara

What a great, easy to read, engaging collection of books! Each book has fantastic illustrations to accompany the story that our kids enjoy reading over and over again! Will be getting them for my nieces as I know they'll love them too.

Sujan Nadarajah

Brilliant range can't wait to order the new book. Love the calendar! Great service x

Bina Chauhan

Inspiring for grown ups and kids. A nice way to pass values and make kids aware of culture and mythology. Kudos to Sunita for her efforts and thought in making her imagination a reality.

Shweta Sandeep Lamba

Blog posts

Maha Navami & Durga Ashtami

Maha Navami & Durga Ashtami

On 24th October 2020, Hindus will be celebrating its most popular festivals- Durga Ashtmi and Maha Navmi pooja. Usually, Maha Navami pooja is celebrated on the next day of Durga Ashtami. However, this year, the two festivals are occurring on the same day. “Ashtami” and “Navmi” mean the eighth and the ninth day of Navratri that is dedicated to Goddess Durga.

How Is It Celebrated?

‘Maha Navmi’ pooja is considered to hold so much value that the worship on this day is equivalent to all the nine days of  ‘Navratri’. Traditionally every state in India has different and unique ways to celebrate the festival but what remains common is the worship of the mighty Goddess Durga.



With the Diwali upon us, let your child connect to super heroes in true festive spirit, with ‘The Jai Jais’. The Indian tradition understands the power of storytelling to ignite the curiosity of young minds in exploring the hidden depths of our religion, culture and roots. Who doesn’t love super heroes? For a child or a teenager… even as an adult, I am learning so much with this journey with ‘The Jai Jais’. Super-heroes are awesome! and festive occasions offer parents a unique opportunity to sit down and just enjoy the good times with their little ones. Now, what about festivals like Dussehra and Diwali? Well, these festivals too have ‘super-heroes’, in a way that children may not know…. The Jai Jais certainly have a whole host of super heroes. Come and join our adventures.  
The Meaning Behind Mataji Aarti & Translation

The Meaning Behind Mataji Aarti & Translation

Arti, (Hindi “the ceremony of lights”) Sanskrit “Aratrika”, in Hindu rituals is the offering of lighted divas before an image of a god or goddesses. In performing the ritual the worshiper circles the diva in a clockwise direction while chanting a prayer or singing a hymn. Aarti is one of the most frequently observed parts of both temple and home pooja. The god or goddess is honoured by the lighted ghee (clarified butter) or camphor and is protected by the invocation of the deities of the directions of the compass.