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Begin your journey with The Jai Jais

The Jai Jais are a series of books created as a modern way of introducing children aged 0-12 years to Hindu gods and goddesses, and Hindu Festivals. The books use clear and simple language with beautiful, contemporary imagery to capture the child’s attention and imagination. 

The collection is intended to grow with your child by having them divided into four series, with these suggested age ranges:

The Jai Jais Baby Series, 0-2 years

The Main series, 2-4 years

The Festivals Collection, 4-6 years

The Legends Collection, 6 years +

Come and join the Jai Jais journey and learn more about the ancient and fascinating world of Hindu gods and goddesses!


I recently ordered the two new Hanuman and Laxmi books as I already had the first two and my daughter absolutely loves them and recites them word to word . Thank you for such lovely and easy books to read for a toddler xx

Priya Khetani

My lil one absolutely loves these books and so do I! I love that he learns of our religion in such a fun way! I’m looking forward to many more books to come! Good Luck!

Kavitha Luxmi T Tharsan

My little girl loves her collection of the Jai Jais. Such vibrant colours and easy to read. Sunita keep up the fab work and James... get illustrating...can't wait for our collection to grow!

Sheetal Peshavaria Raval

Got home and was excited to see that the hanuman books had come today, I can't wait to read it with my nieces! Such a great addition to the collection! Thank you! 😊 x

Jayna Mistry

I ordered the book set as a Diwali gift for our 3 month old niece, to celebrate Sonam's 1st Diwali. Love the books, so simple and brilliantly illustrated.
Excellent books and highly recommended!!

Nisha Chauhan

Fantastic book my 5 year old loves them...lost of family and friends are excited about the books. Great purchase.

Viharika Patel Vara

What a great, easy to read, engaging collection of books! Each book has fantastic illustrations to accompany the story that our kids enjoy reading over and over again! Will be getting them for my nieces as I know they'll love them too.

Sujan Nadarajah

Brilliant range can't wait to order the new book. Love the calendar! Great service x

Bina Chauhan

Inspiring for grown ups and kids. A nice way to pass values and make kids aware of culture and mythology. Kudos to Sunita for her efforts and thought in making her imagination a reality.

Shweta Sandeep Lamba

Blog posts

Who are Asparas?

Who are Asparas?

Have you heard if an Aspara? Again something that I never knew until I started the Jai Jais journey.  There are so many heavenly beings in Hinduism that I was not told about as a child. So I thought I would find out about Asparas The Jai Jais way! The word "Apsara" originates from the Sanskrit "Apsaras". It could loosely be defined as "the one going in the waters or between the waters of the clouds".
Jaya Parvati Vrat

Jaya Parvati Vrat

Jaya Pravati Vrat is also known as Gauri Vrat, it is a Hindu festival which hold much significance among woman. It is celebrated in the month of Ashadha by unmarried girls and married woman. The ritual is observed for 5 days. Goddess Parvati is worshipped, because Parvati fasted to have Shiva as her husband.  Unmarried girls observe this ritual to find good husband. Married woman observe the fast for happiness and love in their marriage, and their husband’s long life. Female devotees stay awake on the last night of the Vrat, this is known and Jaya Pravati Jagran. It is mainly celebrated in Gujrat, and Western Regions of India. This Vrat is observed for the family’s well-being and to ensure happiness and prosperity in home. 
What are the Three Gunas?

What are the Three Gunas?

Gunas are an ancient way to understand how life works. In Samkhya philosophy, the material universe is referred to as prakriti. Every aspect of prakriti is shaped by the connection of the three gunas. The three gunas are known as Sattva, Rajas and Tamas.

Sattva is experienced as stillness, balance, harmony, and clarity. Emotional states associated with Sattva include happiness, joy, peace, love, freedom, friendliness, openness, creativity, fulfilment and inspiration.

Rajas is movement, activity, agitation and desire. Rajasic states include passion, alertness, determination, self-centeredness, anxiety, restlessness, anger, greed and worry.

Tamas is the densest of the three qualities and experienced as inertia, obscuration, inactivity and fear. Tamasic states include laziness, doubt, sadness, hurt, shame, boredom, and ignorance.