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Begin your journey with The Jai Jais

The Jai Jais are a series of books created as a modern way of introducing children aged 0-12 years to Hindu gods and goddesses, and Hindu Festivals. The books use clear and simple language with beautiful, contemporary imagery to capture the child’s attention and imagination. 

The collection is intended to grow with your child by having them divided into four series, with these suggested age ranges:

The Jai Jais Baby Series, 0-2 years

The Main series, 2-4 years

The Festivals Collection, 4-6 years

The Legends Collection, 6 years +

Come and join the Jai Jais journey and learn more about the ancient and fascinating world of Hindu gods and goddesses!


I recently ordered the two new Hanuman and Laxmi books as I already had the first two and my daughter absolutely loves them and recites them word to word . Thank you for such lovely and easy books to read for a toddler xx

Priya Khetani

My lil one absolutely loves these books and so do I! I love that he learns of our religion in such a fun way! I’m looking forward to many more books to come! Good Luck!

Kavitha Luxmi T Tharsan

My little girl loves her collection of the Jai Jais. Such vibrant colours and easy to read. Sunita keep up the fab work and James... get illustrating...can't wait for our collection to grow!

Sheetal Peshavaria Raval

Got home and was excited to see that the hanuman books had come today, I can't wait to read it with my nieces! Such a great addition to the collection! Thank you! 😊 x

Jayna Mistry

I ordered the book set as a Diwali gift for our 3 month old niece, to celebrate Sonam's 1st Diwali. Love the books, so simple and brilliantly illustrated.
Excellent books and highly recommended!!

Nisha Chauhan

Fantastic book my 5 year old loves them...lost of family and friends are excited about the books. Great purchase.

Viharika Patel Vara

What a great, easy to read, engaging collection of books! Each book has fantastic illustrations to accompany the story that our kids enjoy reading over and over again! Will be getting them for my nieces as I know they'll love them too.

Sujan Nadarajah

Brilliant range can't wait to order the new book. Love the calendar! Great service x

Bina Chauhan

Inspiring for grown ups and kids. A nice way to pass values and make kids aware of culture and mythology. Kudos to Sunita for her efforts and thought in making her imagination a reality.

Shweta Sandeep Lamba

Blog posts

Mataji Ni Aarti An English Translation

Mataji Ni Aarti An English Translation

One of the most significant parts of the nine days is the Aarti. Aarti, (Hindi “the ceremony of lights”) Sanskrit “Aratrika”, in Hindu rituals is the offering of lighted divas before an image of a god or goddesses. In performing the ritual the worshiper circles the diva in a clockwise direction while chanting a prayer or singing a hymn. Aarti is one of the most frequently observed parts of both temple and home pooja. The god or goddess is honoured by the lighted ghee (clarified butter) or camphor and is protected by the invocation of the deities of the directions of the compass. 
The Theory Of Evolution Vishnu & Darwin

The Theory Of Evolution Vishnu & Darwin

The Avatars, basically, refers to the descending order from simple life form to more complex life forms. It can be seen as the reflection of the modern Darwinian theory of evolution, that is, the most sophisticated life as a human has been evolved through a long process of development of life. Avatars, to some extent, support the Darwinian theory of evolution. Our ancestors taught us about evolution, which The Jai Jais share in our Dashavatars in a form simple and easily understandable stories. They are symmetrical to Darwin’s theory of evolution. This shows that Indian Rishis and Sages, no less than modern day scientists, were aware of the theory of evolution of life, some people say much before Charles Darwin introduced it to the world.

Hindu Naming Ceremony

Hindu Naming Ceremony

According to Hindu traditions, the Namkaran ceremony is usually performed within a few weeks of the baby's birth. The eleventh or twelfth day after birth is considered the most favourable day for the ceremony. The first initial of the child’s name, which is considered to be auspicious is determine by reading the astrological signs at the time of birth. In the past, most names were either names of gods and goddesses or reflected important qualities, e.g. Shanti-meaning 'peace'. While many Hindus continue this tradition today, it is also becoming more popular in both the UK and urban India to invent a name or to use Western names.