Begin your journey with The Jai Jais

The Jai Jais are a series of books created as a modern way of introducing children aged 0-12 years to Hindu gods and goddesses, and Hindu Festivals. The books use clear and simple language with beautiful, contemporary imagery to capture the child’s attention and imagination. 

The collection is intended to grow with your child by having them divided into four series, with these suggested age ranges:

The Jai Jais Baby Series, 0-2 years

The Main series, 2-4 years

The Festivals Collection, 4-6 years

The Legends Collection, 6 years +

Come and join the Jai Jais journey and learn more about the ancient and fascinating world of Hindu gods and goddesses!


I recently ordered the two new Hanuman and Laxmi books as I already had the first two and my daughter absolutely loves them and recites them word to word . Thank you for such lovely and easy books to read for a toddler xx

Priya Khetani

My lil one absolutely loves these books and so do I! I love that he learns of our religion in such a fun way! I’m looking forward to many more books to come! Good Luck!

Kavitha Luxmi T Tharsan

My little girl loves her collection of the Jai Jais. Such vibrant colours and easy to read. Sunita keep up the fab work and James... get illustrating...can't wait for our collection to grow!

Sheetal Peshavaria Raval

Got home and was excited to see that the hanuman books had come today, I can't wait to read it with my nieces! Such a great addition to the collection! Thank you! 😊 x

Jayna Mistry

I ordered the book set as a Diwali gift for our 3 month old niece, to celebrate Sonam's 1st Diwali. Love the books, so simple and brilliantly illustrated.
Excellent books and highly recommended!!

Nisha Chauhan

Fantastic book my 5 year old loves them...lost of family and friends are excited about the books. Great purchase.

Viharika Patel Vara

What a great, easy to read, engaging collection of books! Each book has fantastic illustrations to accompany the story that our kids enjoy reading over and over again! Will be getting them for my nieces as I know they'll love them too.

Sujan Nadarajah

Brilliant range can't wait to order the new book. Love the calendar! Great service x

Bina Chauhan

Inspiring for grown ups and kids. A nice way to pass values and make kids aware of culture and mythology. Kudos to Sunita for her efforts and thought in making her imagination a reality.

Shweta Sandeep Lamba

Blog posts

What Are Hinduism's Holy Texts?

What Are Hinduism's Holy Texts?

The most ancient sacred texts of the Hindu religion are written in Sanskrit and called the Vedas.

Hinduism does not just have one sacred book but several scriptures. The Vedas scriptures guide Hindus in their daily life. They also help to preserve the religious dimensions of family and society. Hindus have developed their system of worship and beliefs from the scriptures.

There are two main categories of the Hindu scriptures:

Shruti-"That which is heard", consists of the four Vedas and Upanishads scriptures.

Smriti-"That which is remembered", composed of traditional texts, including the Dharma Shastras (legal and ethical texts), the Puranas, and the folk/historical legends known as the Mahabharata and Ramayana. Let's find out more The Jai Jais way.

Why does Hinduism have so many gods and goddesses?

Why does Hinduism have so many gods and goddesses?

Hinduism, the world’s third largest religion, is often considered a polytheistic faith, as the religion does not advocate the worship of one particular deity. However, the Hindu belief system includes a complex structure of deities that is not easily categorised.

Hinduism includes an abundance of deities, each one representing a certain aspect of the Supreme Absolute, which is known as Brahma, because they are all manifestations of the same divine spirit. There are deities represented in the family, the community, and the region of the country. There are deities recognised in the plants, the stars, the rivers, the mountains and the planets. We worship the divine in the form that each individual belief system supports, which are suitable and inspiring to the individual. Hindu Dharma recognises the divine is infinite. That embraces all creation, all of the worlds and something beyond. We honour the divine which is intimate to ourselves. Let's find out more in our blog.



Hinduism is a myriad of vibrant festivals with each having specific meaning and significance. Vasant Panchami is dedicated to Goddess Saraswati, Vasant Panchami celebrates the arrival of Spring  in India. Saraswati is the Goddess of knowledge, music, learning and arts. Saraswati is the wife of Brahma, who created the universe. It is believed that without Saraswati the world would be shrouded in ignorance, as she is the one who represents enlightenment.

During Vasant Panchami people wear yellow coloured clothes and also eat food that is yellow like kitchri (rice and lentils). Goddess Saraswati’s idols are covered in yellow sarees as it is believed that it is one of her favourite colours. Yellow symbolises, joy, bliss and prosperity. Goddess Saraswati is the one who gives us wisdom. In India the mustard flowers bloom, and entire fields of mustard flowers resemble beds of yellow flowers when in full bloom. Find our more about the festival and why we pray to Goddess Saraswati...The Jai Jais Way.